By target group, we refer to a set of consumers who share certain characteristics (income, age, needs) to whom an advertising action is directed.
In practice, a marketing campaign is aimed at the target group and it is divided into:
- Socio-economic marketing analysis: where a group of consumers is identified based on demographic and socio-economic conditions;
- Psycho-sociological marketing analysis: where a group of consumers is identified based on the analysis of their needs.
Before launching an advertisement, opinions are collected and analyzed on a sample of the target group to which it refers.
How to conduct a target analysis?
To perform a target analysis, we can follow some important points:
- Imagine the ideal customer for the product or service you're bringing to market:
- To whom is our advertising directed?
- What is the average age of our customer?
- What needs do we need to satisfy?
- Gathering consumer feedback: to be able to assess whether our targeting ideas will be successful;
- Monitoring websites: where one checks who has visited the site, their interests, age, location and can delve deeper into the tastes and hobbies of our consumers so as to aim at our ideal target.
It is very important to carry out the target analysis by combining one's expectations with real data for a positive outcome.
Don't forget!
Never stop searching for your audience because it is constantly evolving, and conduct quantitative analyses that consider consumer characteristics to hit a specific target.
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