The Superstitial Ad is a web page that hosts an advertising content.
The advertising content loads in the background while the user is viewing another content, interrupting them.
The superstitial ad is classified as interruption marketing and constitutes an intrusive form of advertising that interrupts the user's navigation.
Difference between superstitial and interstitial ads
Both are forms of advertising with different characteristics:
The interstitial ads are the most common type of ads used in apps and mobile games.
Interstitial ads are interactive ads ... (Note: The text ends abruptly with "ads ..." because the provided source text was incomplete. If you have the rest of the sentence, I can continue the translation.) full screen that cover the entire app or page interface.
When an interstitial ad appears, users can click on the ad to open it or close it to return to the page of interest.
The superstitial ad, on the other hand, is displayed in a pop-up window of various sizes when the user performs an action, such as a simple mouse click.
After the action, the transition to another web page is activated and if the user clicks to exit the site before a superstitial ad has finished loading, the ad does not play.
A user can click on this type of ad at any time, which is why even though it's intrusive, a study has found that this advertising manages to attract the viewer's attention more than simple advertising banners.
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