The Share of Spending, also called SOS, is a share of advertising expenditure.
It is given by the relationship between a company's advertising investment and the overall market investment in the proposed sector.
The share of spending indicates the company's market position relative to its competitors.
Difference between Share of Spending and Share of Voice
As we have already said, the Share of Spending indicates the position of the company relative to the competition.
The Share of Voice, on the other hand, expresses a company's visibility share.
It is calculated with the percentage between the GRPs that the company has developed and those total in the market.
The ratio between Share of Voice and share of spending is one of the most widespread methods for evaluating advertising effectiveness.
Aggressiveness Index
The aggressiveness index is given by the ratio between Share of Spending (SOS) and Share of Market (SOM).
It is an indicator that evaluates the position of a brand or product relative to its competitors.
It is based on the relationship between advertising investments and market shares.
Thanks to the aggressiveness index, the company can define an ideal budget for a certain marketing strategy.
In fact, through the aggressiveness index, it is possible to monitor all marketing strategies, including those of competitors.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
Free trial for 30 days. No credit card required.
