What is the publisher

The term 'publisher' refers to the editor or owner of a website.

They offer advertising spaces on their pages that allow for visibility of the communications from advertising advertisers.

The sale of advertising spaces can occur in two different ways:

• Directly;
• Through a advertising agency.

The publisher also takes care of editorial coordination and knows what is good to publish and what is not.

How to become a publisher

To become a good publisher, it's important to have the right skills and knowledge, as well as staying updated on SEO and SEM.

Furthermore, you need to know how to define and reach your target, write correctly, study the rules of editing and the laws that govern publishing.

Very important!

A good publisher must not only produce content but also optimize it for search engines using keywords, which are the key terms.

Difference between a publisher and an advertiser

Many might confuse the two terms as having the same definition.

Let's see, however, what the differences are between a publisher and an advertiser.

An advertiser can be a mobile gaming app or an e-commerce platform.

An advertiser, on the other hand, is a place where that advertisement is displayed, namely the space sold to the advertiser.

It is also possible to be both an advertiser and a publisher at the same time. 

For example, if you create an app that runs its own ads while also hosting others, it is simultaneously an advertiser and a publisher.

So, summarizing:

• An advertiser is an identifying symbol, a brand, a logo, a name, and phrases that companies use to distinguish their product from others. The advertising message;
• A publisher is a place where to show the message, with an audience that the advertiser is interested in converting into customers.

In conclusion, we can define that when a company decides to carry out an advertising campaign, it must collaborate with publishers willing to display its message to the public.