The prospect is a potential customer interested in purchasing a product or service.
In practice, the prospect represents the initial part of the funnel of sales (that is, the journey that a customer takes to achieve a predetermined goal) and meets the following criteria:
- Matches the target audience;
- Has the money to afford the purchase;
- Has the authorization to make purchasing decisions.
For some companies, prospects do not necessarily have to be interested in making a purchase; they may only need to meet the indicated criteria.
The difference between lead and prospect is that a lead is a user who is only interested in purchasing but without buying anything, while a prospect is a user genuinely interested in purchasing to become a potential customer.
Very important! You can move to the next stage of the sales process only after finding the user interested in truly becoming a potential customer.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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