The product line is a group of products that share the same brand or label and belong to the same company. They are intended to meet the needs of the public by advertising their particular product line.
However, when there are products from different brands in a single store, we speak of a product family.
An advantage of the product line is that the customer has access to a wide range of products, thus having more choice in purchasing, consequently the offer is broader and the service is better.
How to create a product line?
To create a product line it's necessary to have a brand: (e.g., Nivea, Coca-Cola, Dove) and advertise the various products that the company offers.
Attention! It is very important to identify the target market and demand.
Examples of a product line:
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