The portfolio is a web or paper document, where the professional presents their work carried out over time.
The term portfolio originates from the Anglo-Saxon root word that defined a folder, now digital and in ancient times made of leather.
In the modern perspective, many professionals, from architects to web developers, from designers to graphic artists, use this particular form of presentation to list their works in an aesthetically pleasing and impactful way so as to increase their brand reputation.
Characteristics of an Effective Client Portfolio
Very often, professionals include their work in a virtual presentation (a website created specifically for showcasing their projects).
In other cases, even within a classic showcase website, a page dedicated to the portfolio with the presentation of completed works can be included.
To be effective, the presentation of each individual work must include:
- Name of the project and brand collaborated with;
- A brief description of the project itself;
- Cover image and any gallery of work done for the client/brand;
- Link to the brand's website.
Finally, there are many online sites and tools to create your own portfolio.
Among the most important we find:
- DeviantArt: an English site where you can upload all your work;
- Behance: an Adobe-owned social network ideal for web marketing and graphic design;
- Canva: Also with the popular online tool for creating content on social media, you can create excellent portfolios.
Creating a client portfolio is essential for generating interest in what you do and your professionalism.
An excellent tool for foreign presentations or very significant ones, but also as a virtual business card, suitable for every occasion of contact with new clients.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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