The overlay is an advertisement video commercial.
It has the same format as a banner and consists of content behind a darker background.
It also appears as a textual ad placed on the upper or lower edge of the browser window.
Therefore, overlays are developed to monetize video content on the web.
Monetization of Content
Nowadays, advertisers use the world of the web for advertising.
They utilize YouTube and Google to monetize video content of advertisements.
A study has found that advertisers have used overlay ads to appear on other websites where YouTube video monitors were already embedded.
Advertising revenues from overlays used on certain videos, therefore, allow for faster monetization compared to traditional advertisements.
Promotional Content
The overlay advertising promotes the pre-established marketing objectives.
This form of promotions can be used to increase brand recognition, to promote a product, a service, or even to boost the daily traffic of a website.
In conclusion, this form of video advertising increases value, interest, and potential viewer engagement.
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