By corporate mission, we mean all the goals that a company sets out to achieve and the methods and techniques implemented to reach them day by day.
The mission is what distinguishes a company from the competition, its purpose, the reason why it's in the market. In some cases, a company's mission can be defined by a simple slogan, for example, Amazon has based its mission on a precise philosophy: "Customer at the center"; in others, it is a true long-term strategy.
Some confuse the corporate mission with the corporate vision, not knowing that they are actually two totally different things.
The corporate vision is the future outlook of a company, the entrepreneur's dream, their future perspective, something abstract.
The mission, on the contrary, is concrete, made up of schemes and strategies aimed at achieving real objectives.
How to Define Your Company's Mission?
To define your company’s mission, you must first determine what you are doing, for whom you are doing it, and how you are doing it.
Always start with the history of your company, its foundations, why did you decide to create it?
Specifically establish your target audience and their value.
To do this, you must answer these very simple questions:
- Why is your company on the market?
- In what ways does it differ from the competition?
- Who are your customers?
- What goals have you set for yourself in the short term?
- What is the personality of your company?
I conclude by telling you that defining your company’s mission will be important both for you and your employees because you will have a clear understanding of the short and long-term objectives, and you can work together to achieve them in """ absolute agreement.
Case study
Here is a short video that will allow you to understand how to create your company mission in a simple and effective way.
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