The meta description, or meta tag, is a textual element useful to search engines for understanding the content of a web page. Users can also understand, after a quick read, whether the website matches what they were looking for.
That's why it's important to write an effective, accurate meta description with an SEO focus but at the same time engaging and that captures the reader's attention.
The meta description allows for a maximum of 160 characters and is found immediately after the site's title, which is displayed in blue on Google:
The meta description, also known as a meta tag, is part of a company's SEO strategy. What good is it to rank among the top results of the SERP if the meta description doesn't convince users to click and enter our site?
It is therefore very important to write an effective meta description and know the tricks to do so.
How to Write a SEO-Friendly Meta Description
Writing a meta description with SEO in mind means knowing how to use the right keywords to be best understood by Google's algorithms, and to achieve better ranking in placement, thus becoming more visible to users. The right keywords to use can be identified through Google Trends.
Looking at the example shown just above of the search for the term "recall index," you can see how the word is repeated in both the meta title and the meta description, thereby giving it more value and making it clear to Google that the site wants to rank specifically for that keyword.
If in the meta title the keyword should be positioned at the beginning to gain more weight for SEO purposes, this rule does not apply to the transcription of the meta description, it's important that the keyword is included within it.
An extremely important recommendation: do not copy! Google realizes if content is directly copied from another website. The penalty is relegating our site to the last page.
It's true that, lately, in industry blogs meta tags are no longer considered so crucial in terms of positioning, but it's also true that nobody knows Google's exact algorithm, and anyway, a well-written meta description is an excellent presentation for the user.
How to write a meta description that satisfies user curiosity
The importance of the meta description within the marketing strategy of a site and a company cannot be denied. We are bombarded every day with information; everything moves very quickly and our attention is drawn, therefore, by original contents but recognized as authentic and truthful. The meta description is nothing but a brief "summary" of what will be found inside the site and must therefore be:
- Brief – as we have seen, the maximum number of characters that can be used is 160;
- Effective – in the blink of an eye, it must convince the user that our site is more relevant to their search than anything else they can find online;
- Original – never conform to competitors: the keyword is to STAND OUT!
- Meaningful – gone are the days when website texts were a jumble of keywords piled up without any sense.
Today we know that Google rewards user-friendly sites, which are understandable and "friendly" towards the reader.
The Importance of Meta Description in a Marketing Strategy
No need to repeat it: writing interesting, original, SEO-driven, and compelling texts is the key to a successful marketing strategy. Want to reach the top position on Google? Do not overlook any detail, especially not the meta description.
Certainly, here is the translation of your provided text into English with the HTML tag unchanged:You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
Free trial for 30 days. No credit card required.
