What is the media plan?

The media plan, also known as the media plan, is an organization of a plan prepared by the media center.

Its purpose is to transmit through the media an advertising message that reaches directly to its target.

The advertising message is broadcast at the most opportune moment, with the most suitable medium and frequency appropriate.

How to create a media plan

To set up your communication strategy in the best way, it is important to follow several steps:

• Define communication objectives: meaning the goals to be achieved through the communication of the message. Obviously, the communication must be effective for sales purposes. The objectives should be: specific, very detailed and not generic; measurable, meaning it is possible to understand whether the goals have been achieved or not; accessible: they must be easily achievable with the material at our disposal; realistic: they must be concrete and find verification in reality;
• Identify buyer personas: meaning who we need to address our communication to. The communication plan must identify with the potential customers of the company. To identify buyer personas, a group of users with common characteristics is defined, offering them what they are looking for through our advertising;

Choosing which communication channels to use: the choice of the medium is very important for executing effective communication to reach the maximum percentage of target audience;

Setting up a winning media plan: choose the most suitable channels to launch your advertising campaigns. The audience targeted by the advertising must certainly correspond to our communication target;

Establishing a content strategy: finally, the communication plan must include a copy strategy with key concepts that will help the company make its message unique and effective. The message content is created by an industry expert known as a copywriter.

How and with what means a message is communicated is a process that plays a fundamental role in an effective marketing strategy and a potential sale of a product/ service.