The media mix is the combination of all communication means that allows the adoption of marketing strategies through channels that enable maximizing the ROI (return on advertising investment).
Usually, it concerns all decisions related to the choice of channels where to convey the advertising message.
Therefore, it implies the ability to use different media, which allow achieving the set objectives of a specific advertising campaign, without wasting costs.
Media mix strategies
To have a good marketing strategy and successful advertising campaign, one must create a communication plan that foresees steps to be taken over time.
To plan the use of media, it is important to create a sort of communication calendar that indicates which advertising mediums to adopt, for how long, and how to coordinate them:
- Media planning: allows you to optimize the campaign to the fullest, reducing costs and increasing the effectiveness of the advertising launch;
- Study of media: A well-studied media mix is a tool that allows you to best present your communication;
- Disseminating communication: thanks to the professionalism and experience of your team, there will be successful communication and an effective advertising campaign.
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