What is the Marketing Manager

The Marketing Manager is a key figure in companies.

The role of the Marketing Manager involves specific actions, namely: researching, determining, and evaluating the demand for a product in order to develop promotional campaigns and strategies.

These types of strategies are targeted by the marketing manager at a specific audience.

Their goal is to maintain the brand's image and the company's values in the eyes of consumers.

Functions of the marketing manager

Within an enterprise, the marketing manager performs various functions:

• Supervising: oversees all phases of marketing activities. Starting from the design of logos and packaging through to the advertising campaigns and pricing strategies pricing;
• Monitor: monitors all brand dissemination campaigns. These are classified into newsletters, contests, social media;
• Direct: directs the planning of production material in order to maintain or improve the public image of a company or client;
• Coordinate: coordinates all activities related to product launch and sales activities.

Furthermore, the functions of a marketing manager can vary depending on the company in question and the reference sector.

Skills of the Marketing Manager

The Marketing Manager begins each strategy and activity with a market study to find their target audience.

The role of the marketing manager can be divided into various branches of marketing sectors based on acquired skills.

Therefore, the marketing manager's role can be: 

• Product manager: this is a person responsible for planning and coordinating activities necessary for the success of a product. They are involved in defining business objectives, revenue, market shares and implementing all marketing strategies to achieve them;
• Brand manager: their task is to design, present, and promote a product line;
• Web marketing manager: coordinates and manages everything related to digital, in order to develop a marketing and communication plan for the company. This individual understands concepts of SEO, SEM, and all activities related to display advertising;
• Account manager: is responsible for promoting the developed product or service. Moreover, they manage the network, identify specific growth targets, determine profit increase, and structure the market entry strategies for new products;
• Communication Expert: promotes and disseminates the company’s identity through media and advertising. Their role is to organize the communication sector by evaluating the timing, methods, and content of the messages to be communicated.

In conclusion, we can say that: the marketing manager is a professional who defines and establishes all the guidelines that a company must follow to establish an effective sales and communication strategy to lead the business to success.