What is the keyword

The keyword is the key word, that is, a word typed by the user into search engines directly linked to a list of websites.

The factors that influence the results in search engines are:

  • Keyword Density: how many times the key word is contained in the text of a website.
  • The link between the web page text and words related to our key word.

Search engines today are full of keywords and recognize quality content from poor content filled with keywords used only for ranking and not for users.

Choosing the right keywords is very important for your site because you will be able to optimize pages and gain visibility and traffic from users in target.


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