What is the flight

The flight belongs to the category of tabular advertising.

It is a block of advertisements scheduled closely together on one or more means of communication.

In practice, it is a technique that consists in planning  advertising campaigns that communicate with the user through the flight, which is the alternation of commercials with a certain frequency such as to contain the drop in spontaneous recall of the advertisement during the period of inactivity that occurs between one flight and another.

Advertising novelty: Flight Ads

The Flight Ads are a type of advertisement specifically designed for airlines and services.

They specialize in comparing and finding the most affordable airfares to provide users with more advantageous solutions.

This service allows Flight Ads to be an even stronger and more effective marketing tool.

Furthermore, Flight Ads enable the application of retargeting actions which allow conveying advertising messages to an audience that has already visited one's website pages.

In this way, it is possible to improve conversions of an audience that is familiar with the brand in question.

How to Improve Conversions

The novelty of this communication technique lies in the ability to reach not only those who have visited the official page of an airline on Facebook but also those who, while browsing online for convenient fares, have come across the websites of their competitors.

Thanks to the Facebook Pixel, all advertisers are provided with a code to enable them to “track” visitors on the social network as well.

All resources for monitoring user activities outside of Facebook are exploited, so as to aim at the most effective target audience for one's advertising campaign.