Digital Advertising or Online Advertising, also known simply as online advertising, is a form of paid advertisement dissemination through the use of online channels.
This type of sponsorship is often used by companies to facilitate the promotion of products or services online.
Thanks to Digital Advertising, a company or a brand has more chances to be noticed by customers; indeed, it offers the possibility to immediately and simultaneously reach various targeted users, with lower costs and measurable results.
Different Types of Digital Advertising
Within Digital Advertising, one can find several categories including:
Display Advertising: is a type of advertising that uses images and text. The most popular models of display ads are landing pages, popups and banners. These types of ads appear on websites or blogs, with the aim of directing consumer attention to a specific product or service;
E-mail Marketing: is a direct marketing strategy, which uses email to send commercial and non-commercial messages to a user, with the goal of maximizing and enhancing the effectiveness of communication between the company and its target audience. This technique should be used for customer loyalty or for acquiring new customers.
Social Media Adv: it involves the creation of paid advertisements through the use of platforms within social media such as
Facebook or LinkedIn, the most used channels by companies for acquiring new customers.Affiliate Marketing: it is a promotional channel that allows a company to sell its products or services through third parties. In fact, other people, in exchange for a percentage, will take care of managing the sale.
The benefits of online advertising compared to traditional advertising
Online advertising essentially offers three benefits over traditional advertising:
- Personalized communication: based on the analysis of purchase preferences and online behavior of the user;
- Cost-effective: as advertising is only paid for when the user takes a certain action and there are no predetermined investments required;
- Can be monitored: thanks to result analysis, it is possible to continuously monitor a sponsorship and if necessary make changes to increase the efficiency of the campaign;
Ultimately, unlike traditional advertising which is slow, expensive, and less effective, online advertising is less costly, much more efficient, precise, and measurable.
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