The decision maker is a subject who in a company has the decision-making power.
This is a person who holds an important position within a firm, especially at the organizational level.
Making a decision in a business context can be a long, demanding, and complex process.
In fact, the decision maker employs specific methods of information search and processing before executing decision strategies.
If then, the responsibility of making decisions is entrusted to a group of individuals, we speak of a decision-making unit.
In most cases, to make decisions, it is important to reason even when there is uncertainty.
You cannot predict the possible alternatives that may exist in the future; indeed, the decision maker can only estimate the various strategies that might be effective.
Difference Between Decision-maker and Opinion-maker
In the field of marketing and communication, the focus is on the decision maker, but the role of the opinion maker is also very important.
While the decision maker makes decisions regarding marketing strategies and the communication of the advertising message, the opinion maker is the individual who provides information about a specific product or service to interested parties with the aim of guiding them towards making a purchase.
Indeed, they have a high relational potential and a good reputation because they are able to influence public opinion.
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