What is corporate identity?

The corporate identity is the instinctive perception that the consumer has of a certain brand and everything that surrounds it. In other words, it's the way a company wants its product/service to be seen by consumers.

The corporate identity is a factor that should never be overlooked because it affects the reputation of your company.

Indeed, just like any human being, your company has a name, a personality, and a character that are perceived by the public as attributes linked to your brand. The corporate identity must be as well-crafted as possible and above all must convey positivity and trust to the consumer.  

How to create a corporate identity?

The first thing any company needs to do is develop and convey a consistent image. The elements that make up the visual identity of a brand are:

• Naming: the study of product names, services, and the company itself.
• Logo: the figure that represents a product/service or a company.
• Letterhead: a specific sheet of paper with the company's logo at the top used to communicate with clients or potential clients and to send faxes or invoices.
• Business envelope: a simple envelope made of chosen material, personalized with the logo or name of the company to underline its image.
• Business card: usually a cardstock card that includes name, surname, often complemented by other personal information, organized in a customized way.
• Brochure: a short advertising pamphlet.
• Flyer: an advertising leaflet with multiple sides, foldable.
• Catalogue: an ordered list of products, as in sales catalogs with prices listed alongside.

The layout of the newsletter and website: the arrangement of elements on the page of the newsletter and on the website.

Packaging: The method of product packaging that is customized and consistent with the logo and corporate image.

Always remember to create each element consistently, it is essential to ensure that communication is coherent and uniform.

Everything always starts from the logo, in fact it must always be at the center of this process, and everything must be related to it (colors, shapes, style, etc.).  

Case study

Here are some case studies on creating an original and coherent corporate identity.

I would also like to recommend a book on the subject that I believe can help you in creating your corporate identity:

• “The Brand Identity: a journey to discover one's values and corporate identity” by Samuel Gentile.