What is the concept

The concept is the basic idea of your project or product!

The concept is not design, it's not a mockup or the actual creation of something; rather, it's mostly the drafting of a future project through "the analysis" of the ideas that represent it.

It is a kind of rough description of the project that will take shape.

The concept is part of the creative process that will lead to the final realization of the hypothesized product or service.

Even if preliminary, the concept must still be born for a purpose, meeting a need or answering a question: why would it improve a certain thing? Why would it have a competitive advantage over competitors? And it arises precisely with the aim of analyzing ways to solve these "problems" or opportunities.

Development Phases of a Concept

The development phases of a concept are mainly two:

• Brainstorming: the flow of ideas that can change rapidly over time. This phase is essential for setting up a project and understanding what its characteristics will be.
• Experimentation and testing: in this phase, on the other hand, one begins to understand what one wants to achieve and with which real tools.

From these introductory phases, one will move on to a broader market analysis and understand the feasibility, including technical and economic, of the project still in its embryonic stage.

Techniques and Strategies to Increase Creativity

We have talked about brainstorming. This technique to increase creativity is basically useful in groups and aims to "bring out" all ideas, good or bad, useful for developing a future project.

In a second phase, ideas that simply cannot be used will be discarded, but at the heart of brainstorming is the absolute freedom of thought.

Other creativity enhancement techniques include:

• Sketches or roughs: these are mental maps that are extremely useful for putting down on paper the ideas from a brainstorming session. A sketch is a drawing that connects ideas to keywords related to the topic, while a rough is mainly used in marketing and advertising communication. This technique is very useful for creating concept sketches of the advertising message. 
• Six Thinking Hats: This technique was developed by the genius of Maltese writer """ Please note that I have stopped at the point where you ended your provided text. If there's more text you would like translated, please provide it in full so I can assist further. Edward de Bono's method is extremely useful for enhancing creativity around a concept. The Six Thinking Hats, is a technique for creative problem solving that structures thinking around six metaphorical hats that symbolize very different modes of thought from one another. By metaphorically wearing these hats, the concept artist empathizes with the thought process of a concept from a specific point of view (logical, analytical, emotional, perspective). This technique is perfect for expanding the ideas and characteristics of a rough concept.

Once a good concept has been developed, it moves on to a Proof of Concept, which is a kind of conceptual prototype or rough mockup.

The Concept in Marketing

In marketing, and more generally in corporate communication, the concept can be understood as the creation of an advertising message that conveys corporate values through a new product being launched.

The main feature of this type of concept is to satisfy a potential need of a customer, whether expressed or not, that has yet to be met by the market.

Ultimately, the concept is a fundamental phase of the creative development process essential for making any project tangible. In this stage, creativity merges with market logic, trying to give concrete shape to the entrepreneur's ideas.