The term "canvass" in marketing refers to a period of time during which sellers make various appeals to users to convince them to make a purchase or place a new order.
Therefore, the canvass represents the entire timeframe that pertains to sales periods and specific targets to be achieved.
Moreover, through canvassing, it is possible to better manage inventory stocks, allowing for the creation of lists of potential customers or carrying out actions to retain customers.
This occurs through initiatives and discounts that are exclusive or personalized, based on previous orders.
Sales Network Management
Commercial sales networks are divided into canvasses, or sales periods.
For each one, objectives are set and an incentive system is established to motivate purchases.
At the end of each canvass, a meeting is organized to evaluate all the results achieved by each individual salesperson or by the entire sales team.
Finally, marketing actions are assessed to make more successful advertising campaigns.
How network management happens
The sales network is a tool of great strategic importance.
The main objectives of the sales network are:
- Maximize the positivity of visits, that is, the collection of orders;
- Increase the average order size;
- Maximize the number of customers contacted.
Furthermore, it is divided into classes of importance in order to optimize the frequency of visits for each customer.
Once the number of visits to be made for canvass has been established, calculate the number of salespeople that need to be part of the network.
Once the sales network is set up and its effectiveness verified, it is important to make a report on the visits carried out and the salespeople's informative reports.
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