The briefing is a short work meeting during which the characteristics of a specific activity are established and where all the information needed to carry out an advertising campaign is gathered and discussed.
Today, it is also very commonly used in the field of corporate organization, where managers of a department call their collaborators for so-called corporate briefings.
The corporate briefing is the moment when managers and collaborators discuss the progress of work and define how certain activities should be carried out.
In the advertising field, the briefing involves collecting all the information related to an advertising campaign commissioned by one company to another.
The briefing also includes the sector of private events such as weddings or parties.
Indeed, it refers to a post-event meeting that concerns evaluating the results related to that event by asking a series of questions:
- Has the budget been respected?
- Have the timelines for completion been met?
- Was the event executed correctly or did it deviate from the initial objectives?
- Did the guests appear satisfied?
- Has the principle of personal benefit been adhered to?
- Was the location as suitable as anticipated?
How to organize a briefing?
The first step in initiating a briefing is to know the date, duration, and number of participants. These details will allow you to also choose the ideal location and figure out how you should structure the event.
Once you have this information, send out an invitation email to the participants and make sure to have confirmation from all participants of this meeting.
Once the exact number of participants is confirmed, one can take care of the venue and book it for their event.
One of the key aspects to consider when organizing a briefing is the choice of venue.
Typically, a briefing is organized during a workday, so the venue must be convenient enough to accommodate a large number of participants and close to the office headquarters for easy accessibility. Hotels with meeting rooms or co-working spaces are usually preferred. Once the briefing begins, it moves on to organizing and scheduling the various tasks that each participant will need to carry out in their respective areas.
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