What is the banner

The banner is a form of advertising that consists of an image placed at the beginning of a web page and that displays the name of the site. It is generally a link that leads to the company's or advertised product's web page. The term "banner" can be translated as "sign".

It is one of the most widespread forms of advertising on the internet because it is a very powerful marketing strategy.

There are two types of banners:

• Static: when it is arranged just as it is.
• Active or interactive: when, after clicking on it, it allows reaching another web page.

In practice, the function of banners is to promote and inform users about a product or a service, and to give good reasons to customers why they should buy it.

The banner is very important as an advertising form because it has been found that:

• Exposure to the banner increases recognition of a brand or product.
• Banner advertising is more effective than a television commercial.

How to create the banner?

To create a banner, the slogan is very important, if you can come up with a slogan that strikes and attracts attention, you've already done half the work.

After thinking of your successful slogan, you can follow these points:

• Define the size of the banner: there are different sizes of banners, choose the one that best suits your type of advertisement:
  • 468 x 60;
  • 120 x 600;
  • 160 x 600;
  • 234 x 60;
  • 300 x 250;
  • 180 x 150;
  • 125 x 125;
  • 728 x 90;

And if you change your mind, you can change the size of your banner at any time;

• Add background and your graphic materials: Choose a color, texture or an image that reflects what you want to convey to the customer.
• Create animations and transitions: once you have chosen the graphics, you are ready to have animated design elements.
• Download and use them: download your banners in JPG, GIF, MP4 format and use them on any advertising site.