What is the AIDA model?

The AIDA model is an advertising model divided into four stages.

It stands for: Attention, Interest, Desire, Action.

These are the phases which a consumer goes through from becoming aware of the product to making a purchase action.

In developing the stages, we can define that:

• Attention: is the first phase where the influence of advertising becomes apparent. It involves creating brand awareness and entails awareness of the existence of the service or product in question;
• Interest: is the stage where consumers start showing interest in the product;
• Desire: is the phase where a particular preference is expressed over all other alternatives;
• Action: is the final stage where the consumer performs the anticipated action and, therefore, the advertising model's goal has been achieved.

The action that the consumer can take includes purchasing a product, subscribing to a newsletter, filling out a contact form, or leaving feedback.

AIDA Marketing Strategy

Once our objectives have been reached, we come to the end of the funnel and the implementation of the AIDA model.

This is usually conveyed in the form of a call to action with temporary promotions, such as a discount on a product by a certain date.

The AIDA model is an effective marketing strategy that allows the integration of the field of digital marketing with GDO.

For example, it manages to combine an e-commerce with a retail store in such a way as to leverage digital marketing campaigns and create a funnel that ultimately leads to the purchase of the product.

To apply an AIDA model requires the help of an inbound marketing strategy capable of attracting new potential customers through the use of various channels.

To implement this strategy and ensure its effectiveness, it is important to identify the buyer persona and generate targeted leads, thereby saving time and resources.