What is Advertising Recall

Advertising recall is the ease or difficulty in remembering a specific advertising content.

Difference between Ad Recall and Brand Recall

The Ad recall represents the percentage of respondents (it's a process that fits into a customer study phase) who remember the advertising message, while the Brand recall expresses the notoriety that the brand has in the collective imagination, thus strongly tied to brand recognition or brand awareness.

Advertising recall guides, influences, and fosters, in the analysis phase we are developing, the brand awareness itself, and determines the highest degree of brand consciousness.

Essentially, advertising recall should be completely spontaneous but interviews aimed at understanding Ad recall come in different forms:

• Unaided recall: pure advertising recall where the interviewed user remembers the message completely spontaneously.
• Aided recall: the user recalls the advertising message but through external associative stimuli.
• Related recall: advertising recall is partial and the user has in mind at least one element of the advertising message itself.

Brand Exposure

Not just Ad recall. In modern web marketing tools, there are statistical data that allow us to calculate how much a user is exposed to the advertising message relative to the reference market. This is what we call brand exposure.

This element is equally essential to understand how quickly the brand is recognizable by users, with the goal of building loyalty (or understanding if they will only be "passing through") and optimizing campaigns to make them increasingly scalable.

These studies are extremely useful for increasing brand awareness and continuously improving the alignment between business goals and public expectations.

This aspect is crucial for differentiating yourself from the competition and making the customer choose you over a competitor.