What is the advertising agency

The advertising agency is a company that offers various services related to the planning, management, and evaluation of advertising campaigns.

Additionally, it provides consulting services for message communication, on how to improve corporate image and the image of client companies and their brands.

The advertising agency is divided into two different types:

• Creative agency: which deals with all activities of creation, planning, production, and placement of advertising campaigns;
• Media center: where companies plan their advertising across various available media, including: print, television, radio, internet.

Who makes up the advertising agency

The advertising agency is divided into 5 operational departments: Account, Creative, Media, Production, and Administration:

• Account department: manages the budget and client relationships. Moreover, it organizes the brief (document that presents the results of a marketing research and sets the objectives for an advertising campaign.) for the creative department;
• Creative department: is responsible for conceiving the advertising campaign. In the creative department work the copywriter and the art director. The former is in charge of developing the texts for an advertisement, the latter takes care of the campaign's image;
• Media Department: plans the advertising campaign on media and the negotiation with the respective publishers and advertising agencies;
• Production Department: handles the technical aspects of creating an advertising campaign;
• Planning Department: develops action plans to build advantages for their product over competitors. Studies strategies aimed at improving the product's market positioning;
• Digital Department: focuses on online communication and marketing strategies, creates websites, online advertising campaigns, and manages company profiles on social media.

In conclusion, we can describe the advertising agency as versatile, flexible, creative, where there is a lack of teamwork and listening to clients.