An ad pitch is an advertising presentation for agencies.
Essentially, it's a competition in which multiple communication agencies compete for the assignment of a contract to create an advertising campaign.
There are two types of competitions:
- Creative pitch: where agencies present creative proposals to conceive and produce the message to be broadcasted;
- Media pitch: involves media centers that deal with the development and execution of a media plan.
How to present an advertisement
To present an advertising campaign, it is important to establish objectives, identify the target audience, and have a solid and effective idea to develop through various steps:
- Set up the pitch meeting: a presentation meeting of the agency, so as to provide one's own ideas. It is important to notify the client about which team members will be attending the meeting, such as the creative director, the copywriter, the account executive;
- Present the introduction: start a presentation meeting and provide a concise overview of your marketing campaign goals;
- Present your market research and case studies: present which strategy is good to implement and which platforms to use;
- Present creative content: show all your creative ideas;
- Describe the budget: including both the cost of your creative agency and the expected cost of the advertising agency.
Furthermore, it is important that the client has a good impression of your company and your team through this meeting and is ready to trust in your capabilities.
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