Street marketing is a communication technique that brings the product or service directly to public places, with the goal of capturing more customer attention and creating buzz marketing (conversations, comments, and interactions concerning the product).
It is a very effective strategy that stands out from traditional advertising because people often interpret it as an emotional and personal experience rather than just simple advertising.
In essence, street marketing advertises the product by targeting a specific audience that frequents a particular place and is also a way for companies to make their brand known, leaving an indelible mark in the minds of consumers.
What are the advantages of street marketing?
Thanks to street marketing, the consumer will always remember your brand and your company. But how does it manage to be so effective?
One of the main advantages of this "unconventional" communication is that it can be directly targeted at the reference target group. It is very important to know the demographic data of the interested area which allows marketing operators to establish a time and place for optimal impact with the consumer.
Furthermore, it is a way to make oneself known to people by creating unexpected, original, and innovative marketing campaigns, providing the necessary message without going off track. This technique is used in public spaces where people do not expect to see advertising, engaging individuals with very advanced communication skills to promote one's company effectively.
Another technique that proves to be effective with street marketing is the flashmob, which encourages citizens to join in dancing in a flashmob "born out of nowhere".
Street Marketing Methods
Street marketing campaigns can be advertised through various tools:
- Graffiti: One of the most captivating tools for the audience, over the years they have become very famous for their uniqueness and design style;
- Bus stops: It's the perfect place to distract consumers with your street marketing campaign!
- Public transport: Public transport routes are an effective method to fascinate people with your brand's advertising;
- Pedestrian crossings: One of the most common passages where people cross, so why not do some street marketing there too?!
Examples of Street Marketing
Nivea and its flash mob
Nivea advertises its product through a flash mob, to demonstrate to consumers how its Q10 cream feels once applied on the skin: soft, moisturizing, and above all rejuvenating.
Bubble flash mob to the tune of "Fame"
"Bring a pair of headphones, a T-shirt with no visible branding, and your dance style, whatever it may be! The more we dance, the more fun we have".
The official invitation to participate in this flashmob by Roberto Bolle, on the occasion of the World Dance Day, has sparked a flashmob to the tune of 'Fame', during the OnDance contest, which will see the best street dancers compete.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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