What is store loyalty

Store loyalty is a shop that has a certain preference by the customer.

It indicates the customer's habit of purchasing a specific type of products or services at a particular point of sale. 

An important factor in store loyalty is customer satisfaction, which generates trust and loyalty of the consumer for a particular product or service.

In fact, we can talk about store loyalty when the consumer makes repeated purchases becoming loyal to the brand and company.

Therefore, it is necessary that the habitual purchase in the store is not due to market situations where there is a lack of alternatives, but instead is the result of a spontaneous purchase.

Developing Store Loyalty

Store loyalty can be developed with store promotion activities: rewards, benefits, and other purchase incentives.

It is important to encourage purchasing to achieve customer loyalty.

To retain customers, the company can offer:

• Hard benefit techniques: we are talking about convenience, such as a price reduction or an increase in quality like, coupons, vouchers, discounts, loyalty points, sweepstakes;
• Soft benefit techniques: benefits in terms of experience like, product demonstrations, product testing, setting up dedicated areas within the store, events;

In addition, rewards that are based on convenience are very effective from a sales standpoint, those that are based on experience, however, have a positive impact on customers' attitudes towards the company and its products and services.

Store Loyalty Strategies

Nowadays, there are more and more competitors ready to secure a permanent place in the market and win over a share of consumers ready to be loyalized.

The point of sale is considered an essential means to establish a relationship with the customer and create communication and interaction.

There are some strategies applied in store loyalty that can be useful for customer retention:

• The location: takes on strategic value and must be connected both with the market of the brand and with the target audience. Behind the choice of location there is a detailed and thorough study;
• External Layout: namely, the storefront of the store; The external layout can strengthen the relationship with an already loyal customer. The window displays should be renewed from time to time depending on the season;
• Interior Layout: the inside of the store is designed to generate maximum engagement from consumers, allowing them to freely explore the space and stimulate their creativity and curiosity.

Therefore, to increase  Store loyalty, retailers can use these strategies to engage customers in a direct and intense manner.