What is social marketing?

Social marketing refers to the design, implementation, and control of initiatives committed to spreading a social idea.

In its strategies, it employs push advertising, where the advertised product is presented to large groups of people.

Social marketing is a type of marketing that succeeds in influencing the attitudes and behavior of the target audience, namely its own target.

Social Marketing Strategies

The advertising campaigns of social marketing efforts aim to increase awareness of the problem and its solutions

To employ an effective social marketing strategy it is important:

• Build campaign initiatives that focus on ideas, attitudes, behaviors, or public value causes;
• The initiatives must be connected to the lives of individuals;
• They must concern the protection of specific groups of people;
• They must be related to the survival conditions of an entire population.

In addition, it should be based on the subjects who are promoters of the campaigns themselves.

Characteristics of Social Marketing

Different characteristics can be distinguished in enterprises that conduct a social marketing strategy.

For example, this category includes enterprises that resort to advertising to encourage sales and non-profit organizations.

Their goal is to provide services that are not available on a market and cannot be monetized.

Non-profit organizations can be both public entities, associations, groups and movements that aim to encourage initiatives for the benefit of the entire community.

Moreover, social marketing can be a corporate tool that allows obtaining benefits for the company and the context in which it operates.

Finally, this type of marketing allows demonstrating one's social responsibility to grow one's reputation with one's stakeholders.