The rich media è a collection of advertisements with advanced features such as video, music, and other elements.
In fact, thanks to the different technologies that these advertising formats adopt, they are able to attract the user more than traditional advertising.
The uniqueness of Rich Media is that its ads have dynamic effects, which can activate upon opening the window or when the user moves or clicks the mouse.
The Rich Media formats are mainly used in display advertising campaigns and use interactive animations, which, indeed have a greater visual impact compared to traditional banners.
They include all the dynamic formats present on a web page: streaming video, interstitial ads, expanding banners.
Advantages of rich media formats
As we've already mentioned, if you run a dynamic advertising campaign, you attract more people in terms of ad impressions.
The main goal of rich media is to engage the customer as much as possible with the proposed content.
Moreover, it brings several advantages to the company, which include:
- Provides statistical data: rich media ads allow you to track various data such as how long a user views the ad, when they click on the banner, when they leave it, and how many users have viewed and opened the dynamic content;
- Offers more space: they are more flexible in terms of graphic and text elements because they provide more space compared to traditional banners. Moreover, you can add a call to action that directs the user exactly where you want them to go!
- Interactions both online and offline: user interaction with this type of ads encourages customers not only to visit the website but also the physical store.
Therefore, thanks to this type of advertising, the longer a user interacts with the ad, the more it pushes them to purchase the product or service in question. The longer exposure and interaction time with the ad leads to better user behavior.
Examples of Rich Media
Rich media banners come in various styles, some of these can include:
Skin counter expandable
In this banner format there is a video banner and a card with a fixed position.
You can choose from different structures and templates.
The expanded layer has 2 elements in the video, one as background and the other creating a double visual effect.
This format has been created as a template, and therefore does not require programming.
Layer
The layer appears directly over the content of the website.
The ad closes automatically at the end of the animation, but also has a button should the user wish to close it prematurely.
The layer must include a close button or skip the ad option.
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