The retro branding or vintage branding is an increasingly popular trend among big brands for the promotion of various products.
It stems from the rediscovery of the past by brands that want to approach through a communication strategy with the customer.
In practice, this strategy aims at the customer's nostalgia effect, like when you look at old photos.
Therefore, they take products from the past and reintroduce them in a modern key while maintaining an old style aesthetic.
Retro Branding Strategies
This new form of communication conveys to customers a feeling of authenticity and closeness on the part of the brand.
It capitalizes on the nostalgia effect that elicits a particular connection and empathy with customers.
Retro branding gives new life to the brand by leveraging the past.
His strategy involves the creation of products and services that are integrated from the past and leveraged as elements that fascinate customers and create a vintage effect.
In practice, a communication campaign for a new product is created, based on graphics and colors from the company's past that evoke and enhance an old product and generate public engagement.
Examples of Retro Branding
Tom Burrell and McDonald's
Tom Burrell noticed that the problem of diversity in target audiences in the United States was not being considered.
As a result, a series of tailored messages were created for specific communities, and Tom Burrell was one of the pioneers in the field of ethnic micro-targeting in advertising.
In the campaign for McDonald's, Burrell understood that the slogan "You deserve a break today" seemed too "casual" for many African Americans, so it was revisited with "Sure is nice to have you around".
Tom's approach proved effective in his aim to speak to the most ethnically diverse population in the history of the United States.
Schaefer Beer
In 1970, advertisers working for Schaefer beer created this commercial to commemorate the company's tradition of producing the oldest beer in America.
The layout was designed by highlighting the year Schaefer lager was introduced, with a ten-word phrase: "1842. It was a great year for beer drinkers .
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
Free trial for 30 days. No credit card required.
