For retargeting (literally targeting again) refers to the process of reaching out, through targeted advertising, to users who have already visited your website without taking a certain action (making a purchase, subscribing to the newsletter, etc.), with the goal of getting them to perform said action. To end up in the target of retargeting, a user just needs to enter your site, and they will be tracked.
To do this, cookies are used: they are small text files that are stored on users' devices when they browse a particular website.
What retargeting is used for
The retargeting, as we have said, reaches all those people who have even just visited your website.
But what is retargeting for? It's used to get a user to perform a certain action on your website.
You could, for example, reach out to users who did not complete a purchase on your e-commerce site but may have placed one or more products in their cart; or you could reach those users who have not subscribed to the newsletter of your blog.
Difference between Remarketing and Retargeting
Many people use the terms remarketing and retargeting interchangeably, but they are not quite the same thing, even though the end goal is the same.
The difference lies in the strategy: remarketing is done via email, while retargeting focuses on advertising (publicity) with tools like Google ADS and Facebook ADS.
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