The push marketing is a sales strategy that creates direct actions on the customer to entice them to purchase.
Push marketing is often associated with techniques now considered outdated and "annoying" by customers.
Forms and types of push marketing
Classic forms of push marketing include all those types of commercial communication such as:
- Telemarketing and teleselling: those forms of direct marketing that feature salespeople or consultants via audio channels.
- E-mail marketing: those marketing actions based on newsletters and direct communication through email.
- Personal selling: the traditional action of a consultant who, either door-to-door or through an appointment, has direct contact with the potential customer.
- SMS and WhatsApp marketing: those forms of communication, as targeted as possible, which send promotions and information using the potential customer's phone number, previously obtained through other strategies.
The push marketing is very suitable in the initial phases of a start-up when the company needs to make itself known in the market, or in highly competitive sectors where the product must, in some way, stand out from that of competitors.
This fosters a solid retail network. The techniques of push marketing are very indicated for penetrating the market incisively.
Which is the best technique between push and pull marketing?
Many experts claim that push marketing is being supplanted by pull marketing, but this isn't entirely true.
A direct relationship with the reference consultant or with the salesperson who sold the service will always be necessary.
On the other hand, actions that attract customers through conversion techniques (pull marketing) are essential for a modern web marketing strategy and to maintain an authoritative presence in the market.
As mentioned in the post dedicated to pull marketing, creating a strategic corporate communication will be crucial by using both forms of promotion, and the marketer's skill will be precisely in balancing these two advertising approaches.
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