What is push advertising

Push advertising is a type of advertising where the advertised product is presented to large groups of people.

This type of advertising is conveyed through various channels including flyers, magazines, television, radio, and billboards.

The push marketing model is in stark contrast with pull marketing, which instead attracts customers towards their own brand through search engine optimization SEO, which is not intrusive.

Push Advertising Strategies

Push advertising, therefore, involves all forms of advertising communication that make the advertising message already available without the customer requesting it.

Typically, to implement a push advertising strategy one must use commercial communication to capture the attention of the receiver.

In practice, push advertising is applied when the use of media content is interrupted.

For example, when a TV series is interrupted by a commercial break, the viewer is unaware of the interruption caused by the advertising message, but at the same time it generates in them a need to have that particular product; this is push advertising.

In the field of digital marketing, when we talk about pull and push advertising, we are referring to types of advertising that differ from traditional ones.

Indeed, as far as the communication of the message is concerned, when adopting a push advertising strategy it means pushing the message towards the target audience following a model of broadcasting in a one-to-many form, typical model of mass communication.