Publicity is the set of all initiatives of premium inventory taken by the company to ensure free editorial space.
In publicity activities, the company does not pay for the space that conveys an advertising message.
In fact, it tries to convey through a means of mass communication information related to the company.
Essentially, the goal of publicity is to choose a mass media, get good press about your company and be an effective source that brings in customers.
The most used vehicle is the press which allows obtaining editorial articles and mentions in the mass media.
Thus, the company gains visibility through journalistic coverage.
Publicity Strategies
In publicity, public relations, blogs, and podcasts are integrated.
It delivers an effective message to consumers without paying for their own advertising space.
Once the message is distributed, the publicist thinks about the promotion of a company's sales.
This strategy achieves a competitive advantage over other forms of marketing because it strengthens the image and increases a company's renown.
Furthermore, it allows to gain a lot of credibility from customers: the more the news seems authentic and credible, the more effective the communication will be.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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