The promotion is one of the points of the 4Ps.
It is a very important element to make the product known and encourage consumers to buy it.
For this reason, both small shops and large companies dedicate themselves to creating new promotions trying to gain more visibility than the competition. Positive word-of-mouth about your business among customers is very important.
We can divide two promotional objectives:
- Establishing a relationship with the consumer: initiatives for distributing the product and bringing the consumer into contact with the product.
- Product coexistence: through price reductions and/or increases in quantity, distribution of vouchers, coupons, and gifts, loyalty programs, contests, and so on.
In practice, promoting a product means establishing a relationship between the product/consumer such that it persuades and convinces them to buy the promoted product.
How to promote a product?
To promote a product, it is important to follow some key points:
- Choose the product to promote.
- Find your target: succeed in identifying which types of targets to direct the promotion towards.
- Create promotional pages on social media: choosing from the most effective social networks:
- Snapchat
- Promote the product on the chosen social network.
- Create a Landing Page: so as to direct the customer straight to the promotion product page.
- Conduct an advertising campaign to raise awareness of the promoted product.
- Generate discount vouchers: to attract many customers and persuade them to purchase.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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