The premium inventory is the sum of all advertising placements that make up the inventory.
They are considered high quality based on various parameters:
- The advertising space occupied within the publisher's website;
- The context in which the ad is placed;
- The targeting criteria that allows to identify the target;
- The format and size of the ad.
Generally, they are display advertising ads offered with guaranteed inventory, to a limited number of advertisers.
Types of premium inventory
In advertising spaces, depending on the type of advertising format, a premium inventory can be:
- Display: native or video;
- Desktop: mobile or in-app;
- Type of digital property: website or an m-site.
The negotiation and sale of premium inventory is handled by the sellers of the advertising agency through negotiations with media centers and advertisers, also using automated technological platforms.
