Opt-in belongs to the category of e-mail marketing.
It is a user's consent to be added to a mailing list and receive advertising communications.
The user, therefore, provides their email address and consents to the processing of personal data.
In essence, opt-in is an action by the user where they agree to receive information about a specific product or service via mail, obviously if they are interested.
Benefits of opt-in
Opt-in is a non-intrusive type of communication because only the truly interested user can give permission to receive certain emails for commercial purposes.
Thanks to opt-in, we are able to obtain:
- Voluntary readers for our content;
- An increase in the open rate of email campaigns;
- User sharing of content;
- User loyalty.
Therefore, opt helps the company to achieve a more intense and optimal relationship with the users.
Examples of opt-in
newsletter
The opt-in can be sent through a newsletter which is accessible only to subscribers and members of the service.
In fact, only users who have subscribed to it and given their consent to receive it, get the newsletter.
Dem or advertising communication
Similar to the newsletter, it differs from it by registering on specific lists or databases of users.
Without the user's consent, it is not possible to send advertising messages.
Sure, here is the text translated into English with the HTML tags preserved:The company that sends advertising emails without the user's consent ends up directly in the spam folder.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
Free trial for 30 days. No credit card required.
