What is marketing?

Marketing is the set of business policies that deals with the exchange of goods and services, where the company identifies the needs and requirements of the customer and ensures they are met.

In practice, marketing is the strategy of selling the right product or service to the right customer.

Marketing usually involves introducing the product into the market by following different characteristics:

• Giving a persuasive image.
• Offering a good price-quality ratio.
• Following a distribution channel that allows the product to reach the final buyer through a series of intermediaries.
• Publishing promotions through media.

When we talk about marketing, everyone thinks of advertising, but in reality, it's much more than that.

Marketing is communication, a relationship with the customer. The more convincing and persuasive you are, the more successful you will be.

How to create a marketing strategy?

To make a good marketing strategy, you can follow these steps:

Step 1. Define the product and service that the company offers to understand what you are trying to sell and establish what the advantages are for the customer;

Step 2. Determine how to enter the product into the market: then decide on a launch plan;

Step 3.  Identify the target audience, and especially what problems they are facing, so as to help solve them;

Step 4. Analyze the Competition: compare your services with the competition and evaluate the positive and negative aspects;

Step 5. Study Your Product Features to organize an effective advertising campaign;

Step 6. Set Your Budget to stay within the parameters of the strategy you want to adopt;

Step 7. Define Your Sales Approach to understand where to advertise your product;

Step 8. You Must Always Be Ready to Adjust Your Strategy When Needed: customer tastes and habits change day by day, and you must keep up with the customer!

Case Studies:

Here is a video that explains how to create a good marketing strategy: