Lobbying is defined as a tool used to try to influence the decisions of certain categories of entrepreneurs or any public decision-makers.
Literally, the word lobbying means "to exert pressure", leveraging one's material resources or level of renown.
Therefore, lobbying activity ensures that consumers can assert their interests through freedom of thought and expression.
Indeed, if effective, this activity can improve the quality of public choices.
Lobbying Activities
The activity of lobbying, is quite complex because it involves the use of various means of persuasion by lobbyists.
Some lobbyists may be preferred over others depending on the necessities anticipated.
Lobbying begins with a preparation phase, where everyone gathers for a meeting to discuss strategies.
From there, there is the process of "pressuring" awaiting approval.
After approval, the lobbying phase can continue even during the implementation of public policy.
In practice, an adaptation to the specific needs of the end-users can be employed.
Lobbyists are consultants in matters of public affairs linked between common interests that influence others' decisions to their advantage.
Typically, the lobbying activities of an organization fall within the duties of a public relations manager and deal with representing the legitimate interests of the company at a political and administrative level.You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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