What is link building?

The link building is an SEO technique concerning the construction of a network of links between one site and others.

A site's link provides users with all the answers they expect when searching for a query.

Links are hyperlinks in HTML, pointing from one website to another.

The more there is a high quantity of internal links, the more Google will understand that the page in question is important.

Types of link building

There are different types of link building, namely: 

• Editorial links: links obtained from editorial activities by other sites;
• Link to resources: consists of adding a link from a site that mentions a free tool;
• Reciprocal links: occur when the webmasters of two or more different sites agree to create "backlinks" in order to connect their respective sites reciprocally;
• Forum links: involves placing a link in one's user signature on forums.

All these backlinks can be useful only when they are all effectively useful to the user.

Link building strategies

Link building, as we have already mentioned, is an SEO technique.

Let's get more specific: it is a strategic activity aimed at increasing the number of incoming links to a website.

With this technique, the site gains greater authority .

 eyes of the search engine.

In fact, Google is able to assess the origin, quality, nature, relevance, and significance of the various inbound links.

The methods and strategies for link building are numerous and all equally effective.

One of the most valid is to create optimized articles for one or more specific keywords to represent a possible in-depth look at the topic discussed.

Moreover, in a link building strategy, it can be useful to vary the frequency of follow and nofollow links.

Why?

Because they contribute to a natural backlink profile and can help in developing organic traffic towards the site.

Another important strategy is that of citations.

There are references that do not contain links but if they come from good sources, they are considered authoritative by Google.

Last but not least is to use thematic forums on the topics covered on the site or the products sold on the eCommerce to link it at the right time.

Succeeding in getting links on your own website is a winning strategy for your SEO.

It is important, however, to apply the right techniques capable of generating link building to your own website.