What is HotJar?

HotJar is a tool that allows you to monitor the behavior of users who land on a website.

It is a web analytics tool that conducts both quantitative and qualitative analysis.

Very often, the website gives the impression that everything is immediate and just a click away.

However, the care for small details that can be refined thanks to HotJar is overlooked.

This tool belongs to the category of monitoring tools and it helps analyze how users navigate your site and measure all the analytical aspects.

Why use Hotjar

HotJar is one of the best analysis tools and is used to optimize conversions and the usability of your website.

It allows you to monitor the flow of conversions and keep track of all visitor registrations.

Furthermore, it offers feedback tools and analysis tools to understand where users click and how much time they spend navigating your site.

This tool, in addition to having a paid package, also offers a free plan that allows you to extract many interesting data despite the limitations of the plan.

HotJar is very simple and functional to use, and you can find the reports on the left side and at the top right the indicators of tracking, or data traceability.

Anyone running an online business should be familiar with this tool because it will allow you to have a clear view of user behavior within the site and optimize your marketing strategy.

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