Engagement is the ability to create a relationship between a product/service and the consumer.
The more we know our consumer, the more we will have the capacity to establish a solid and lasting relationship with our brand.
Engagement is measured through the analysis of certain actions performed by the consumer:
- Repeated visits to a website
- Bounce rate on the website
- Time spent on the website
- Number of pages viewed
- Time invested on the website
- Comments on a post
By measuring and analyzing each of these factors, we can increase the user's interest in our brand.
How is engagement achieved?
Engagement is achieved by listening to and observing our consumers.
In addition, it's essential to establish a conversation with them, focusing our full attention on the user and not on the sale.
We need to create an interaction and ensure that the consumer seeks that contact with our brand again, establishing a emotional attachment to our brand.
In short, engagement is what every seller aspires to, namely that the user desires our product and remains loyal to us.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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