The corporate reputation is the ability to meet the expectations of all parties involved in a company's project.
It expresses the judgment on the organization and the experience with the company by its own target audience.
In practice, corporate reputation refers to a set of marketing strategies that the company conveys to stakeholders.
Therefore, to determine corporate reputation, it is important to combine the company's behaviors with the strategies it has built over time and the feedback given by stakeholders.
Corporate reputation strategies
The corporate reputation, measures a company's ability to satisfy interests and expectations of its stakeholders.
Thanks to this ability, the company manages to play a fundamental role with customers, employees, suppliers, or everyone involved in the activity.
Corporate reputation is built on two foundations: trust and attention.
It's important to organize your work to satisfy the end customer, but it's also crucial to listen to your audience and your target group to define more direct lines of communication with every individual who shows interest in your company.
The individuals who show interest and contribute towards the company help to spread a positive influence over all corporate stakeholders.
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