It is based on various values, namely:
- Rational values: cost-effectiveness, functionality, reliability;
- Emotional values: recognition, prestige.
The most common evaluations by individuals are those developed based on the company's ability to offer goods and services during offers.
In essence, it refers to how employees see the image of a company.
Corporate image strategies
For planning an advertising campaign, one must consider various factors and values that influence all business strategies.
Through communication and perception, one can build an idea of the company in the consumer's mind without them ever coming into contact with the actual product.
In fact, designers, copywriters, and all those involved in the creative side of communication have the task of developing a brand capable of conveying a set of values and emotions to potential customers.
The brand identity and the development of a solid brand, influence the corporate image.
In conclusion, the public perceives the image as a collection of sensations and emotions that distinguish it and differentiate it from competitors.
Difference between corporate image and corporate identity
The corporate image is very similar to the corporate identity, with a few small differences.
The corporate identity concerns the actions and components of the company over time, on the other hand, the corporate image is all that the public perceives of a company in a short period of time.
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