When talking about bundling, it refers to a promotional offer where two products are sold for a single price.
This offers benefits to the customer, such as a price reduction.
The goal of bundling is to stimulate sales in order to convert the consumer.
Bundling Strategies
Bundling is a widely used promotional tool.
It works like this: the company promotes a less sold product with a more sold one to encourage trying out a new product.
There are two different types of bundling strategies:
- Pure: involves two goods that are available on the market only together;
- Mixed: involves two goods that are available both together and separately, in the case of being sold together, the price of the bundle is lower than the sum of the prices of the two separate products.
Bundling strategies are very effective because, by impacting the price, they allow to attract consumers and convert them into customers.
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