The brick and mortar is a business model in which it is established that a company has physical retail locations where customers can see, try, and purchase products or services.
Brick and mortar translates to "bricks and mortar" and refers to the building materials of physical stores.
This term originated with the advent of e-commerce, distinguishing traditional business models from online ones.
In fact, the concept ofbrick and mortar is used to refer to the physical presence of a company and its retail outlets.
Advantages of Brick and Mortar
The digital world is overtaking small physical businesses.
E-commerce is our future, just like all other digital platforms that have been created and perfected over the years.
However, there are sectors where the presence of a physical store is a factor not to be underestimated.
Some products need to be touched by hand, seen up close, and tested.
And this is where this business model comes into play: brick and mortar.
In places where sales occur, it also builds and strengthens the relationship with the brand.
In fact, in some cases, physical stores become a space designed to offer consumers a different experience of contact with the brand.
Examples of Brick and Mortar
As we have already mentioned, there are products that need to be touched and tested before being purchased, such as?
An example can be found in the beauty and wellness sector:
- Perfumes: every perfume changes according to the skin that hosts it, so it is always better to try before you buy;
- Make-up: the same goes for make-up; it's essential to test it to match it with your skin color;
- Creams: not always does the scent of creams meet our expectations!
Furthermore, if you have a physical store you can also have an e-commerce showcase, working with both sectors.
