What is brand recognition

Just like brand recall, brand recognition is also a way to measure brand awareness among the public.

Differences between brand recall and brand recognition

We are still talking about elements that make up the measurability of brand awareness, but the difference between the two terms lies in the degree of strength of brand recognition.

Brand recognition is a weaker variable compared to brand recall as it focuses on intrinsic details of the brand, such as slogans, payoffs, and logos.

In contrast, brand recall, which emotionally and mentally connects the brand with a memory, is therefore stronger.

Indeed, brand recall focuses not just on the brand itself but on the product category associated with the brand.

Brand recognition, on the other hand, is more specific (therefore weaker).

Typically, groups studying brand recognition rely on so-called recognition tests and are based on immediate and unmediated user recognition of the brand.

Therefore, brand awareness encompasses brand recognition within itself.

How to Develop and Enhance Brand Recognition

It is essential to make the brand's constitutive elements absolutely recognizable and unique. To do this, it is necessary:

• Design a coordinated image with colors and fonts that are recognizable at first glance.
• Establish an online presence consistent with the coordinated image.
• Create recognizable ADS campaigns and offline communications that not only increase brand recognition, but also reach user recall, thereby increasing brand recall as well.

In conclusion, brand recognition and brand recall are the pillars of proper brand recognizability in the eyes of the user.