What is brand advocacy?

Term that comes from brand advocate, which refers to those consumers who consider themselves satisfied with the brand and who, in addition to using it, recommend it to their acquaintances through word of mouth.

The concept of brand advocacy, therefore, is an indicator of brand loyalty and, as such, represents the highest degree of fidelity to the brand.

Brand advocacy involves a customer's willingness to recommend the brand in question to other people spontaneously.

In fact, people who love your brand will continue to support your business and promote your services or products to new customers in a completely organic way.

In this way, the brand will become visible to a broader audience, also increasing revenue without having to invest in advertising or other traditional marketing initiatives.

Brand Advocacy Strategies

Promoting the brand through the customer and being supported by them is a very important factor.

Why?

Because people generally trust the advice and content from colleagues, family, and friends more than other forms of marketing.

To ensure that your strategy is successful and lasting over time, it's important to find supporters who effectively defend the brand.

A brand advocate is a customer or an employee of a company who promotes brand loyalty.

In fact, they trust the brand and its values and help to increase growth and revenue.

Very important!

Do not confuse brand advocacy with brand ambassador, which are the brand's ambassadors.

The difference between the two definitions is that brand advocacy operates on a totally voluntary and spontaneous basis, whereas a brand ambassador engages professionals who act as spokespersons for the brand.

Advantages of Brand Advocacy

When promoting the brand through brand advocacy, it's important to have an overall picture of the advantages it brings to the company:

•  Increases brand visibility organically: promotion contributes to the brand's growth in a more natural and cost-effective way;
  
• Demonstrates product quality: since people trust other people, the brand will be more appreciated;
• The company gets noticed by media: when more people talk about your brand, publications and press bodies take notice. Indeed, the company has more opportunities to be mentioned in articles or news naturally;
• Brand advocates have a broader reach: advocates are 3 times more likely to share information about the brand with someone they don't know.

When you have a large group of advocates consistently sharing your brand, it frees up company time to focus on other aspects of the business.

In conclusion, it's important to make employees and consumers feel "at home" in order to establish a calm and relaxing environment that makes people comfortable and facilitates brand growth.