Automation is a branch of marketing that, with the use of a software platform and a good strategy, allows companies to optimize, automate, and measure marketing goals and profit growth.
The company works and invests to pursue its marketing objectives by using innovative and modern web marketing tools, namely the automation tool.
Thanks to marketing automation, the average productivity of companies that use it increases by 15%; in fact, the use of this strategy has been very successful in recent years.
Marketing automation strategies
Communication is very important in automation.
There are different forms of communication generated by this type of strategy, namely:
- Email Marketing;
- A landing page and a call to action linked to the
- ;
- Lead Management, that is the management of already acquired contacts;
- CRM Integration, that is automations linked to birthdays, calendars events and follow-ups to be done on customers in one's own database;
- Social media Marketing, which serves to schedule posts and stories and automate the increase of followers.
The most widespread marketing automation platforms offer a wide range of functionalities that allow optimizing communication and contact management.
Advantages of marketing automation
The marketing automation technique can bring several advantages to the company:
- Save time: when performing certain operations, a lot of time is saved using marketing automation;
- There is greater customer Involvement: companies that use automations manage to engage the customer more;
- Up-selling: automation leads to a greater possibility of getting customers to purchase new products.
Finally, marketing automation allows the optimization of processes that can lead to acquiring new customers and effectively managing existing customers as well.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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